Ever Consider Selling Your Agency? Here’s How to Prepare for a High-Value Exit
Have you thought about what it takes to sell your agency one day? Want to ensure your business is in the strongest possible position when the opportunity arises?
The founder of WP Pilots recently shared valuable insights after successfully selling his white-label agency to E2M Solutions. He sat down with Jason Swenk on the Smart Agency Masterclass Podcast to talk about the journey—and his advice is pure gold for anyone looking to build an agency that attracts buyers.
Let’s explore the major lessons he shared.
Selling Your Agency: What You Should Know
Start With the End in Mind—Even If You’re Not Planning to Sell Yet
During the interview, he recalled a piece of advice from his graduate school days in entrepreneurship:
“The day you start your business is the day you should start thinking about your exit.”
With that mindset, he made it clear he never intended to run a lifestyle business. From day one, it was about building something scalable, transferable, and sellable.
His top recommendation?
“Don’t wait until you’re ready to sell. Start connecting with potential buyers early. Find out what they value, what makes a business attractive to them.”
Jason Swenk echoed that thought:
“You don’t have to reach out with the intention of selling. Just start building relationships. Explore ways to collaborate. If you’re exit-ready, it means you’re running a healthy, profitable business.”
What He Wishes He Did Earlier
One major lesson? Getting mentorship early on.
“I wish I’d joined an agency mastermind group sooner. I only did it in year three, but the insights and accountability pushed me to implement changes faster.”
He added:
“It took eight years to grow and sell WP Pilots—but if I’d surrounded myself with the right community from the start, I think I could’ve done it in four.”
Work On the Business, Not Just In It
Another big takeaway was about freeing up the founder’s time.
“Don’t build a business that relies entirely on you. Set up systems, document processes, and build predictable sales funnels.”
Letting go of day-to-day tasks helped him focus on growth and strategic planning—critical for creating a business that buyers find valuable.
The Next Chapter: AI Innovation for Agencies
After the sale, he’s not slowing down. Instead, he’s moving into the world of artificial intelligence.
“We’re developing an AI solution tailored specifically for agencies. It’s not just about generating content—it’s about improving workflows and productivity with purpose-built tools.”
He’s using his deep understanding of agency life to solve real pain points through smart automation.
How WP Pilots Helps You Build a Sellable Business
At WP Pilots, we specialize in white-label WordPress solutions designed to support your agency’s growth. Whether you’re scaling operations, expanding your service offerings, or just looking to increase client satisfaction, we’re here to help.
By partnering with us, you can:
- Offer consistent, high-quality WordPress services to your clients
- Reduce reliance on your internal team
- Scale faster and more efficiently
- Make your agency a more attractive and valuable asset when the time to sell comes
